Saturday 23 June, 2012

Logo Design 101


This is based on the most recent book I read on logo designing: Logo Design Love. It's a great book. It covers everything from the inception of logo design to the techniques of dealing with clients. Well, as of now I didn’t touch the client dealings part; I went through just the design process.


The above mind map (PDF) is based on just the preliminary design elements. There are certain other topics which cover the design process in details and others such as the study of various designs, being creative etc. They will be discussed later. For the time being lets look at some (in fact a lot of) creative logo designs.

Motion Animation Studio

Music Dog

Zip
 

One
Boundary

EDN
Le Cafe Chat Noir

Fuel

Loop

Sushi

I Hate You

 Milky Mug

Webankor

Typeface

Tyme

Lion Bird

 Antarctica

Airtistic

Black Cat

Black Dog

Dog Paw

Sleep Records

Big Boss

Colour Fruit

Eco Fuel

Crown

Silfver Creations

Thread Me

Wavy Cafe

Techie Talk

Artists United

Girls Talking Smack
Al Capone KNS Oslo


Premium Design

On Wine

Dug

Anti Particle

Electric Elephant

Bison

Martini House


Elena Alexeeva

More

Wiesinger Music

Ruin

Horror Films

Pencil

Idea

Human

Silvia

Seven Sparrows

Water Drop

 Guitar Shop

Most of these logos make a lot of use of the negative space. Some of them have beautiful typography. All most all of them use the elements which the name signifies and make beautiful use of them. The ones having their names in bold are those which I found most fascinating.

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