Logo Design 201

With reference to my last article on logo designing it can be said that a logo mainly focuses upon the following:

i.                    What feeling/emotion the institution/company wants to convey, or what values it stands for.

ii.                  What does the company want the audience to perceive.

iii.                Punch line, motto etc.

Some fundamentals of logo design.

i.                    Mind mapping. Mind mapping mainly helps in the following ways:

a.       Collecting your thoughts

b.       Generating ideas.

c.       Getting into a creative groove.

d.      Associating words with images (which in turn helps with illustrating qualities).

ii.                  Sketching. Sketching each and every idea that pops in the head, and then studying the sketches with the design brief in hand allows you to produce more sketches that wouldn’t have come to mind without such analysis. Documentation helps you to build up on your ideas or rule them out.

The caution line is not to use design you think might be unsuitable, or ideas you are unsure of.

Some interesting exercises on logo design and branding are as follows:

i.                    Draw the logos of any two existing automobile companies. Redesign combining the identities of both considering that the two companies are merging. Give justification. Use colour. Alternatively consider that both of them are opening a restaurant together. Design the logo which should have the equal elements from the individual logos. Give justification.

ii.                  State where the following logos can be used for some other form. Justify.